Choosing a right marketing strategy is really important for all the marketer’s because if you take a wrong step then that could take away your future customer’s. Imagine I sent you this message on LinkedIn:
“Hi, my name is Shalabh Saxena. I provide Social Media marketing and Digital Marketing services to all sort of business around the world and I’m specialized in management and branding. When you plan a new startup or event then I am the person you need. Would tomorrow be a good day to call you about this? How about 10:00 am IST tomorrow?”
This sound ridiculous because in my opinion, this is by far the worst way to offer a product or a service to someone. I keep getting such messages every day. I always report them as spam, and mostly delete them; I think most of the people face such situations.
How I pick vendors:
I recently hired a logo designer because I saw her work on a freelancing site, and I liked it. She did not send me a message saying, “Hi, I am logo designer. I am specialized in making great vector logos. Maybe you need my services. Can I call you tomorrow at 10:00 am?”
I also bought some new shirts from my dream store because I once found their website with Google. I loved their designs, and I’ve been a fan ever since. Anyone who sends me a LinkedIn message offering me T-shirts, saying, “We are specialized in T-shirts,” doesn’t understand how I prefer to pick great vendors.
In the 20th century, up to the late ’80s, there was no Internet; there were no search engines, no websites or social networks, no online market places and no reviews and ratings. Basically, the only way to get more customers was… broadcasting your product or services.
“Hello everyone! This is what we do!! Anybody out there who needs us?!!
We are very cool and awesome! Hello?!”
Some people called that marketing.
In my opinion by far there are 3 best rules of marketing over internet.
Thank God in the 21st century, smart businesses don’t need this approach anymore. They know these three rules of marketing.
1. Just pull but don’t push-
Make sure that people can find you using Google, social networks and/or market places. Attract them with great content but do not ping them again-again because it makes customers frustrated.
2. Show them rather telling them-
Make sure people can see with their own eyes that you are awesome. Those who are cool and remarkable don’t need to say it as their work speaks for them and they don’t need robot telling same thing again-again.
3. Share but don’t beg.
Don’t annoy everyone with 20th-century marketing tactics. Thanks to transparency, when you behave like a beggar, everyone will know.
People that broadcast to complete strangers — “Hello? Can I please tell you about my awesome services?” — violate all three rules and they are never able to stand with great internet marketing strategies.
Follow these rules and help yourself from losing your future potential customers.