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SOCIAL MEDIA MARKETING

FACEBOOK OVERVIEW
FACEBOOK PAID ADS
INSTAGRAM ADS
TWITTER
TWITTER ADS
GOOGLE PLUS
LINKEDIN AS A MARKETING PLATFORM
OTHER IMPORTANT TASKS LIKE:
YOUTUBE

SEARCH ENGINE OPTIMIZATION (SEO)

INTRODUCTION TO SEO
ON PAGE SEO
OFF PAGE SEO
SEO AUDIT, TOOLS, MEASUREMENT

EMAIL MARKETING

Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
How to Increase Open & Click through rates.
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
ECommerce Automation
Creating Signup form for website

GOOGLE ANALYTICS

INTRODUCTION TO GOOGLE ANALYTICS
Getting Started With Google Analytics
How Google Analytics Works?
Accounts, Profiles and Users Navigation
Google Analytics
Basic Metrics
The Main Sections of Google Analytics Reports
Traffic Sources
Direct, Referring, and Search Traffic
Campaigns
Ad Words, Ad Sense

GOOGLE ADWORDS

INTRODUCTION OF GOOGLE ADWORDS
What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
How to do targeting and micro-targeting.

SEARCH MARKETING

WHAT IS SEARCH MARKETING?
Types of Ads
Do’s &Don’t’s of Ads
Keyword Match Types
Re marketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Countdown Ads
Bid Adjustment
Ad Extensions

The On-Job-Training Process

The difference between how humans and search engines view web pages aren’t same. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies.

On -Job-Training