In today’s world of digitalization, there is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen and worked for thousands of people start and grow successful businesses through social media channels.
You have to think as per your niche because this is a very important step, this will give you an opportunity to stay connected 24/7 with your audience and potential customers as well, means now you can promote your brand most of the time and at multiples parts of the world at the same time. You can actually target your audience.
If you are promoting your business and brand through social media platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Reddit, etc then it is very much important to be creative every time you represent yourself. You need to have good business and creative ideas.
As it is said “Content Is the King and Marketing is the Queen” and when both meets, successful business takes place.
You may have seen viral contents, they just blow the audience’s mind and get maximum hits. You can then understand exactly what makes them click…or not. The better understanding of your audience, the more effectively you’ll be able to create shareable & viral content.
How to Create Viral Content on social media that can get good engagement with real audience-
1) Keep It Simple
As Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” The key is to say something that is uncomplicated and direct, yet profound: Skip the clutter and lose the jargon. Make your sticky content clear, concise, and easy to understand. The reason that memes are successful, is that they are short, to the point, and immediately graspable.
2) React in Real-Time
With “newsjacking”, companies can capitalize on the popularity of news stories, typically pop culture events, by putting a humorous spin on them those ties in with their brand. B2B companies can also leverage this strategy. For example, consider new industry regulations and what they mean for you and/or your customers. Just remember to be timely, relevant, non-offensive, and unexpected.
3) Tell a Story
Humans are wired to think in stories. Use just enough detail with concrete language and actionable terminology to make your story realistic and relatable. This strategy ensures that your idea conveys the same meaning to everyone and helps each person build a visual. This is the secret behind urban legends and is exactly why they are so enduring.
4) Promote Engagement
Get your social media audience involved with your brand. Engage them in a conversation by asking for their input on topics or opening up to questions. Co-created content will have a much greater impact than most anything you create on your own. Also consider interactive content, such as quizzes, mobile apps, contests, and games. Ask for social engagement in the form of hashtags, likes, tags, and shares.
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