If you won’t be able to plan well, you will lack everything in the next step. Usually, we underestimate the future uncertainties, this is the point where we lack.

In social media marketing, we must think- How do you plan on reaching your target audience, who will be socializing with each other, next year?

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). But changes are the necessity and being flexible to adopt them is the key to sustain the world of digital media.

As the world of social media marketing changes quickly, it’s important to stay up to date on trends in the industry so that you can create the most successful engagement strategy possible. That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

Marketers are struggling to close the trust gap

During the last decade, the philosophical ideas of influence and trust, and its practice within marketing has shifted and continues to morph rapidly due to ever-changing Digital platforms. The content that consumers trust today is content that’s created by consumers like them, while trust in corporations, financial institutions, and the government is at an all-time low. 

. Here are 7 trends in social media marketing that will dominate in 2018.

  1. Local and personal experiences will sharply increase in popularity.
  2. Brand fatigue will force changes to the current social media formula.
  3. Ad growth will accelerate.
  4. Gamification will extend to social media apps
  5. Privacy and open source will take precedence.
  6. Live streaming will continue its explosive rise in popularity.
  7. Augmented reality will finally take off.