FULL EMPLOYMENT TRAINING

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Learning In Professional Way

Digital Marketing On-Job Training

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SOCIAL MEDIA MARKETING (SMM)

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Facebook Overview

  • Facebook Marketing
  • Business Page Creation
  • Facebook Groups for the relevant audience

  • Facebook Business Manager
  • How does Facebook Advertising Work?
  •  Facebook Ad Campaign Objectives
  •  Facebook Ad Targeting
  • Facebook Retargeting
  • All the matrices to analyze the results
  • Reporting & Analysis

  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Importance of hashtags

  • Creating Strong profiles on LinkedIn
  • How to Post Jobs on LinkedIn
  • How to create Groups on LinkedIn
  • LinkedIn for Personal Branding
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium4
  • LinkedIn Ads
  • LinkedIn Retargeting

  • Twitter Profile Optimization
  • Using Hashtags
  • Increasing Followers
  • What are Re-tweet and Mention?

  • Twitter Retargeting
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify.
  • Ritetag, TweetReach & TweetArchivist

  • Creating and Optimizing Google Plus Profile
  • Circle Management & Communities
  • Turn Your Profile into a 24/7 Digital Business Card
  • Create Your Google+ Business Page

  •  Know how to share links, images, videos and create polls.
  • Find, Connect, and Engage with your exact target audience.
  • Reporting & Analysis

  • YouTube Channels &Features
  • How to upload videos

  •  Introduction to Pinterest
  • Features of Pinterest
  • Pinterest Analytics
  • Social media tools: Buffer, Hootsuite, canvas, HubSpot, spout

SEARCH ENGINE OPTIMIZATION (SEO)

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Introduction to SEO

  •  How Search Engines Works
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content,Architecture, HTML)
  •  What is Off-page SEO / Link Building (Social, Content-based, PR)
  •  Keyword Planner
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Keyword Research Process – Identify

  •  HTML Tags for SEO: Title, H1, META Tags
  • The title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow /Google Page Speed Insights)
  • 301 Redirects
  • Mobile Websites: Responsive, Adaptive
  • Optimizing for Voice Search
  • What is Schema & Why is it relevant to SEO
  • Schema Types – Micro, JSON-LD
  • How Schema shows up in SERPs

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other social channels for SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings / citations

  •  What are SEO Audits.
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist – Screaming
  • Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed
  • Insights, Mobile Site Audit
  • Google Search Console
  • Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

EMAIL MARKETING

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EMAIL MARKETING

  • Understanding & Benefits of Email Marketing
  • Permission Marketing & Spamming
  • Designing an Effective Email Campaign
  • Email Marketing Tools
  • Email Guidelines(CanSpam)
  • How to Increase Open & Click through rates.
  • Tracking Email Marketing Reports
  •  Blog Email Automation
  • Subscription Email Automation
  • ECommerce Automation
  • Creating Signup form for website

GOOGLE ANALYTICS

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Introduction to Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics Works?
  • Accounts, Profiles and Users Navigation
  • Google Analytics
  • Basic Metrics
  • The Main Sections of Google Analytics Reports
  • Traffic Sources
  • Direct, Referring, and Search Traffic
  • Campaigns
  • Ad Words, Ad Sense

GOOGLE ADWORDS

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Introduction Of Google Adwords

  • What is PPC?
  • How PPC differs from SEO?
  • Understanding Advertising Goals
  • What is Google Adwords?
  • Account Creation
  • How to do targeting and micro-targeting.

SEARCH MARKETING

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What is Search Marketing?

  • Types of Ads
  • Do’s &Don’t’s of Ads
  • Keyword Match Types
  • Re marketing
  • Bid Strategies
  • DKI (Dynamic Keyword Insertion)
  • Countdown Ads
  • Bid Adjustment
  • Ad Extensions

DISPLAY MARKETING

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Introduction Of Display Marketing

  • Remarketing
  • CPM Vs CPC
  • Branding With Display Marketing
  • Type Of Ads
  • Creation Of Banner Ads